web analytics新书介绍

 本期介绍的是在网站数据分析的专家级人物 Avinash Kaushik 。他是一位独立分析顾问，目前是google的分析宣传师。在这之前曾是Intuit公司的网络研究与分析主管，负责管理分析平台上的业务。 Avinash Kaushik 经常在Emetrics峰会上发言。媒体通常冠以web度量专家的称号。其实他还有本书叫做《web analytics：A Hour day》，清华大学出版社出版，定价48元，ISBN:978-7-302-18265-8。译者杨艳、王春楠翻译的不是很好，

    Avinash Kaushik (Author)

Product Description

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

From the Back Cover

“Analytics is vitally important, and no one explains it more elegantly, more simply, or more powerfully than Avinash Kaushik. Consider buying up all the copies of this book before your competition gets a copy.”

—Seth Godin, author, Tribes

“Lots of companies have spent lots of time and money collecting data—and sadly do little with it. In Web Analytics 2.0, Avinash Kaushik helps us grasp the importance of this underused resource and shows us how to make the most of online data and experimentation.”

—Dan Ariely, Professor of Behavioral Economics, Duke University, and author of Predictably Irrational

“Kaushik takes the witchcraft out of analytics. If venture capitalists read this book, they would fire half of the CEOs that they"ve funded.”

—Guy Kawasaki, Co-founder of Alltop & Garage Technology Ventures

“When people ask, ‘who is the smartest guy in the room when it comes to online marketing?’ only one name comes to mind: Avinash Kaushik. His new book Web Analytics 2.0 should be on every marketer’s desk. It’s powerful, awesome and actionable.”

—Mitch Joel, President of Twist Image & author of Six Pixels of Separation

Shift to Data-Driven Decision Making and Leverage the Complete Power of All Web Data

The Web, online marketing, and advertising have been revolutionized in the last few years, yet the approach to using data has remained largely the same as a decade ago. Web analytics thought leader Avinash Kaushik presents the next-generation framework of web analytics in this exciting book that will dramatically enhance the ability of your organization to think smart and move fast.

In this book, Avinash lays out specific strategies and execution models to evolve from simply leveraging clickstream tools to incorporating the insightful elixir of qualitative data, experimentation and testing, and competitive intelligence tools.

While expanding upon the industry-shaping lessons from his bestselling book Web Analytics: An Hour a Day, Avinash explains how to measure, analyze, and act upon today"s quickly evolving web technologies and trends—including social media, video, mobile, and online user-centric design options. As he updates traditional approaches, Avinash debunks myths, identifies traps, and reveals specific, simple and advanced methodologies to transform your thinking, making this book the ultimate guide for all web professionals.