营销网站设计相关英文词汇（摘）

above the fold 明显位置
the section of a Web page that is visible without scrolling.

ad space 广告空间
the space on a Web page available for advertisements.

ALT text 替换文本
HTML attribute that provides alternative text when non-textual elements, typically images, cannot be displayed.

animated GIF 可移动的图像
a graphic in the GIF89a file format that creates the effect of animation by rotating through a series of static images.

Bookmark书签
a link stored in a Web browser for future reference.

cascading style sheets (CSS) 串接样式表
a data format used to separate style from structure on Web pages.

favicon浏览器地址栏左侧的那个小图标
a small icon that is used by some browsers to identify a bookmarked Web site.

frames 框架
a structure that allows for the dividing of a Web page into two or more independent parts.

home page主页
the main page of a Web site.

JavaScript一种编程语言
a scripting language developed by Netscape and used to create interactive Web sites.

linkrot出错链接页面
when Web pages previously accessible at a particular URL are no longer reachable at that URL due to movement or deletion of the pages.

Navigation 导航
that which facilitates movement from one Web page to another Web page.

shopping cart 购物车
software used to make a site"s product catalogue available for online ordering, whereby visitors may select, view, add/delete, and purchase merchandise.

site search 网站搜索
search functionality specific to one site.

splash page醒目页面
a branding page before the home page of a Web site.

Web browser万维网浏览器
a software application that allows for the browsing of the World Wide Web.

Web design网页设计
the selection and coordination of available components to create the layout and structure of a Web page.

Web site usability网站可用性
The ease with which visitors are able to use a Web site.