电子市场的成功因素
作者：刘玉婧
日期：2011/10/15 14:14:24
Product Characteristics
Digitizable products can be electronically distributed to customers, resulting in very low distribution costs, allowing order-fulfillment cycle time “to be minimal”
Industry Characteristics
Electronic markets are most useful when they are able to directly match buyers and sellers
Seller Characteristics
Electronic markets reduce search costs, allowing consumers to find sellers offering lower prices
Consumer Characteristics
e-markets require a certain degree of effort on the part of the consumer, e-markets are more conducive to consumers who do some comparison and analysis before buying
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