电子市场中的资产流动性
作者：刘玉婧
日期：2011/10/12 22:23:34
Liquidity—the need for a critical mass of buyers and sellers
The fixed cost of deploying EC can be very high
Without a large number of buyers, sellers will not make money
Early liquidity—achieving a critical mass of buyers and sellers as fast as possible, before the market-maker’s cash disappears
Quality uncertainty—the uncertainty of online buyers about the quality of products that they have never seen, especially from an unknown vendor
Provide free samples
Return if not satisfied
Microproduct—a small digital product costing a few cents
Insurance, escrow, and other services
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豆瓣网能力秀动态
■为期9年共举办18期的大学生网络营销能力秀活动已圆满结束（2009-2018）。能力秀——网络营销开始的地方！祝所有秀友前程似锦！向所有网络营销老师、所有支持能力秀活动的人员和机构、所有为能力秀活动付出辛勤努力的工作人员们表示衷心的感谢并致以崇高的敬意！