从七喜到7喜

7喜的含义



7喜是7up的中文译名，未更名前称“七喜”。首先由香港公司翻译而来，根据本土文化背景，取粤语同音字“喜”代替“起”，七喜由此而来。

7-UP，7个UP的含义如下：

　　1、Wake up: Decide to have a good day, This is the day the lord hath made; let"s rejoice and be glad in it.

　　2、Dress up:The best way to dress up is to put on a smile. A smile is an expensive way to improve your looks. The lord doesn"t look at the things man looks at. Man looks at outward appearance. but the lord looks at the heart

　　3、Shut up:Say nice thing and learn to listen. God gave us two ears and one mouth, so he must have meant for us to do twice as much listening as talking.

　　4、Stand up:For what you believe in. stand for something or you will fall for anything. Let"s not be weary in doing good; for at the proper time. We will reap a harvest if we do not give up. Therefore, as we have opportunity. Let"s do good

　　5、Look up:to the lord, I can do everything through christ who strengthens me.

　　6、Reach up:for something higher. trust in the lord with all you and lean not unto your own. In all your ways, acknowledge will direct your path.

　　7、Lift up:your prayers. Don"t worry about anything pray about everything.



可见，从品牌内涵来看，7up倡导的是一种积极向上的生活态度，那么7喜的“7”营销是否也能充分挖掘“7”的内涵，让消费者一看到“7”，就想到“喜”？